PETCO PRIVATE LABEL BRANDS
Creating 6 new-to-the-world brands that bring out a unique personality and create a distinctive in-store experience.
THE CHALLENGE
A $3bn big box retailer was indistinguishable from its close competitors. Create a unique identity and bring it to life in the store to increase preference and loyalty.
THE SOLUTION
Reposition PETCO as a company that “nourishes powerful human-pet connections” and remake all of their private brands to create a consumer experience that brings the company’s larger enterprise vision to life.
CREDITS:
Agency: Redscout