TEAM THEORY

From transactional recruiting to collaborative team building.

How an agency upended executive recruiting with a new model for building great teams.

THE CHALLENGE
A personnel agency with fresh ideas about hiring and team building needed a positioning, name and identity that showed they were everything but a typical recruiter.

THE SOLUTION
The brand positioning, called "Team On Up," captured their holistic, strategic process of translating business objectives into human capabilities, not just collating individual resumes.

Next, we went through a rigorous process of renaming the agency, from David Osborne Consulting, to Team Theory, which reflected their incorporation of cutting edge thinking about leadership and team dynamics into the hiring process.

With the help of my network of designers, we created a bold, energetic new logo and supporting website.

Credits
David Horowitz Brand Development, LLC
Client: Team Theory
Designers: Anssi Mattila, Bryan Santiago