PLENTI GREEK YOGURT
THE CHALLENGE
To name and create a brand identity and packaging for a Yoplait sub-brand of Greek yogurt mixed with fruit, seeds and nuts that would surpass Chobani in delivering on the need for filling whole food snacks and meals.
THE SOLUTION
Yogurt has always had represented as a pure, delightful treat that gently satisfies hunger cravings and offers a quick energy boost or a permissible sweet-tooth fix.
My brand platform positioned Plenti as a Greek yogurt that does much more, anchored by a brand idea centered on the simple idea of "complete satisfaction.”
RESULTS
Based on the “complete satisfaction” brand idea, the name Plenti and the accompanying visual identity brought a new language about what satisfaction looks like in the dairy case.
The logotype visually combined the smoothness of yogurt with the hearty, natural earthiness of oats, nuts and seeds.
Lids were styled with an enticing visual of fruit, seeds and nuts mixing with yogurt.
CREDITS:
Agency: Pearlfisher
Creative director: Hamish Campbell